How tradies can get more quote requests from Google
By Antonio Sawlwin, Red Dog AdvisoryPublished 4 November 20267 min read
Most tradies get work from referrals and repeat customers. Google is the next biggest lever, and most of it is free. It comes down to six things done properly. Score yourself first, then read what to fix.
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1. Get your Google Business Profile right
Claim and verify it. Pick the one category that best describes your main trade and list your services. Set your service area to the suburbs you really work in. Use your real business name: Google's guidelines say not to add keywords or locations to it, and breaking that can get a profile suspended. Add photos of your own jobs.
2. Ask for reviews, every time
Text each happy customer a direct link to your Google review page after the job. Reply to every review, good or bad. Don't offer discounts or rewards in return for reviews, which Google doesn't allow.
3. Give each service and area its own page
One page per main service, written from real work. Name the suburbs you work in and show a job from there. Don't copy one page and swap the suburb name. Google calls that a doorway page and treats it as spam. See how we cover suburbs on our service areas pages.
4. Make a quote request easy
- A tap-to-call button in the header on mobile.
- A short form: name, phone, suburb, what they need, and an optional photo.
- An instant confirmation text, so people know it went through.
5. Reply fast
A quote request answered in an hour beats one answered tomorrow. Missed calls need a text or call back the same hour. Read what a missed call costs.
6. Track what works
Check your Google Business Profile performance figures, set up Google Search Console (free) and ask every caller how they found you. Without that you're guessing which effort pays.
Google Ads can work, but they leak money if the profile, website and follow-up aren't sorted first. Fix the list above, then add ads with a tight local budget.
Want a second pair of eyes? Our Get Found and Follow Up service starts with a free business check.
Sources and notes
- Google Business Profile: guidelines for representing your business. Business name rules
- Google Maps: prohibited and restricted content, incentivized reviews. No payment, discounts or free goods in exchange for reviews
- Google Search Central: spam policies, doorway abuse. Near-duplicate location pages
Want a second opinion on your numbers?
Book a free business check. We will look at where enquiries come from and where they are being lost, then tell you honestly what would help first.