For Adelaide tradies

Marketing and AI systems for Adelaide tradies

Answer every call, get found in your suburbs, and follow up every quote request, while you stay on the tools. Plain advice, practical systems and a free check to start.

Over the shoulder of a plumber in his ute checking the day's bookings on a tablet

Sound familiar?

You're on a roof or under a sink when the phone rings, and the caller rings the next tradie on Google.
Quote requests come in by text, email, Facebook and phone, and some get answered a day late.
Your website is a business card. It doesn't rank for your suburb and nobody fills in the form.
You write quotes at night because there's no system to do it faster.
A normal week

What it looks like when the admin runs itself

5.40am in Golden Grove

Last night's enquiries already have a reply and two jobs are in the calendar. You load the ute knowing exactly where you're going first.

Tradie loading a toolbox into his ute in a northern Adelaide driveway at dawn

A Saturday job, already sorted

A quick job for a regular. The quote went out on Thursday, the reminder text went on Friday, and nobody had to chase anybody.

Electrician working on a switchboard at the side of a weatherboard house on a Saturday morning

On the water by ten

Organised enough to take the weekend. Calls that come in while you're out get answered and booked, and you read the summary on Monday.

Tradie and his teenage son hooking a jet ski trailer onto a ute in a southern Adelaide driveway

Five ways we help

Start with whichever hurts most.They work better together, but you don't need all five.

01 / 05

Most popular with tradies

AI Receptionist

From $79/mo + GST, $199 setup

Answers every call, 24/7, in your business name. Books the job, texts back missed calls and sends you a summary.

See the AI Receptionist

02 / 05

Website

Launch Edition from $39 per month

A fast, mobile-friendly site built to turn visitors into quote requests, with a chat assistant that captures the lead.

See Website options

03 / 05

CRM and follow-up

Advantage Portal

Every enquiry, quote and booking in one place, with automatic SMS and email follow-up so no job goes cold.

See the Advantage Portal

04 / 05

New

Customer Feedback + Win-back

$179 setup, $49/mo, $3.50 per call + GST

An AI assistant rings each customer after the job for a score out of 10. Low scores come straight to you, and quiet quotes get a call to find out why.

Ask about it

05 / 05

NPS + Referral Loop

$49/mo + GST add-on, free for 90 days

Every honest review earns a thank-you voucher, whatever the score. Happy customers get an easy way to pass your name on.

Ask about it
AI Team

Look after the customers you already have

Most tradies get enough work from happy customers and word of mouth. These make sure none of it slips away.

  • Tiler showing a homeowner couple a quote on an iPad in a kitchen being renovated
    No quote goes cold

    Lead follow-up

    Part of CRM and follow-up

    For the enquiries you already get. A reply within minutes, then friendly nudges on quotes that haven't been answered, so you're not chasing them at night.

    Ask about it in a free check
  • Air conditioning business owner reading customer feedback scores on a laptop in his workshop office
    New

    Customer Feedback + Win-back

    $179 setup, $49/month, $3.50 per call + GST

    After each job our AI assistant rings the customer for a score out of 10. Low scores come straight to you so you can fix it the same day, and quiet quotes get a call to find out why. Every call opens with: "Just letting you know calls are recorded."

    Ask about it in a free check
  • Older woman handing a plumber a cold drink at her front door as he packs up
    Add-on

    NPS + Referral Loop

    $49/month + GST add-on, free for your first 90 days

    Every customer who gives an honest review gets a thank-you voucher, whatever the score. Happy customers get an easy way to pass your name on. The voucher is never tied to a good score or a public review.

    Ask about it in a free check

Launch pricing in AUD, plus GST. Month to month, cancel any time. These look after customers you already have. We don't sell lead generation or appointment setting.

Free tool

Free missed call calculator

Use your own numbers. The starting figures are placeholders so you can see how it works, not industry benchmarks.

Where the work leaks

  • The phone rings while you're on the tools, so the caller tries the next name on the list.
  • Quotes go out days later, when the job is already booked elsewhere.
  • Nobody follows up, and paid enquiries quietly disappear.

What actually fixes it

  • Answer, or text straight back, even when you're up a ladder.
  • Get a price out while the job is still warm.
  • Follow up once before you write it off.

Run your own numbers. Start with the calls you miss a week, then change one slider at a time to see which lever moves your result most.

5

Count them from your phone for four weeks, then divide by four.

30%

Think of your usual quote-to-job rate. Be conservative.

$600
30%
Jobs lost a year
72
Revenue that went elsewhere
$43,200 a year
About $12,960 of that was profit

What if you won some of them back?

50%

Answering or texting back fast won't save every job. 50% is a cautious starting point.

Winning back 50% is about 36 jobs and $6,480 profit a year.

An AI receptionist from $79 a month is $948 a year. At your numbers it needs to win about 6 extra jobs a year to cover its cost.

Net profit after the cost: about $5,532 a year.

Estimate only. Based on 48 working weeks a year and calls from new customers who wanted work. The AI Receptionist comparison uses the entry price on our AI Receptionist page (from $79 a month). Your results depend on your trade, your area and how fast you reply.

Local to Adelaide

We're Adelaide based. See how we help businesses in your area. Greater Adelaide has about 1.49 million people and South Australia around 168,700 businesses (ABS), so the tradie who answers first usually wins the job.

See all service areas

Questions

What does Red Dog Advisory do for tradies?

We help Adelaide tradies and trade businesses answer more calls, get found on Google, and follow up every enquiry. That means an AI receptionist, lead generation, a website built for quote requests, and a CRM that chases up leads for you. You start with a free business check, so we can tell you which one will make the biggest difference first.

Which trades do you work with?

Any trade or home service business that lives off phone calls and quote requests: plumbers, electricians, builders, landscapers, cleaners, air conditioning, painters and similar. The systems are the same. We tailor the wording, services and service areas to your trade and your suburbs.

How much does an AI receptionist cost?

The AI Receptionist is from $79 per month on a month-to-month basis, set up and tested for you. Very high call volumes are quoted separately. Our guide on AI receptionist vs answering service vs hiring has a calculator so you can compare it with the other options at your own call volume.

Can you guarantee more jobs?

No, and nobody honest can. What we can do is make sure every call is answered, every enquiry gets a fast reply, and you can see what is bringing in work. Then your decisions are based on real numbers.

Will an AI receptionist sound like a robot to my customers?

It sounds natural, but we don't hide that it is an AI assistant if a caller asks. You decide what it can say and book, and when it hands the call to you. You can hear a live demo on the AI Receptionist page before you decide.

Do I have to sign a long contract?

No. Ongoing services run month to month. Project work such as a custom website is priced as a fixed quote you agree before anything starts.

I only work in a few suburbs. Is that a problem?

It is an advantage. Local pages, a Google Business Profile that names your service area, and local reviews work better than a generic Adelaide-wide approach. See our service areas pages for how we cover Adelaide suburbs.

Start with a free business check

We'll look at where your calls and quote requests come from, where they're getting lost, and tell you honestly what to fix first. You can also take the free marketing audit.

Call us